PRIVACY NOTICE

1. WHAT IS THE PURPOSE OF THIS NOTICE?

Dry Culture wants you to be familiar with the kinds of personal information we collect from you online and offline, how that information is used and protected, with whom we share it, and the privacy rights and options you have with respect to your personal information.

 

2. WHAT DOES THIS NOTICE COVER?

This Privacy Notice describes how Dry Culture collect, use, and disclose your personal information through our websites from which you are accessing this Policy, our social media pages on third-party social media platforms, email, text, mail, and any offline business interactions you have with us (collectively, our “Services”).

This Privacy Notice applies to all users of our Services.

By accessing or using our Services, you signify your acceptance of this Privacy Notice and consent to be bound by its terms. You can withdraw your consent at any time. However, if you choose to withdraw your consent to our collection, use, or disclosure of your personal information (as defined below), we may not be able to provide you with the Services, or certain products, services, or communications that are available on and through the Services.

 

3. WHAT IS “PERSONAL INFORMATION” AND WHAT TYPES DOES YETI COLLECT, USE, AND DISCLOSE?

We collect different types of information about you, including information that identifies, relates to, describes or can be associated with you (known as “personal information”), information that is about you but individually does not personally identify you, and information that we combine with our other users. This includes information that we collect directly from you or through automated collection technologies.

For the purposes of this Privacy Notice, the following are the specific types of personal information that we collect:

• • Name;
  • Postal address (including billing and shipping addresses);
  • Telephone number;
  • Email address;
  • IP address (we may also derive your approximate location from your IP address) or Media Access Control (MAC) address;
  • Account information, such as username and password;
  • Payment card data (however, please note that Dry Culture utilizes a third-party payment service for processing payment transactions, and does not store clear-text credit card number data);
  • Demographic information and other information provided by you that does not reveal your specific identity;=
  • Websites traffic data, location data, logs, referring/exit pages, date and time of your visit to our Services, error information, clickstream data, and other communication data and the resources that you access and use on the Services;
  • Information collected through cookies, pixel tags, and other technologies;
  • Information about your Internet connection, the equipment you use to access our Services and usage details; and
  • Any other personal information that you choose to provide to us through the Services.

If you disclose to us or to our service providers any personal information relating to other people in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Notice.

 

4. DO WE COLLECT SENSITIVE PERSONAL INFORMATION?

Dry Culture does not ask you to provide, and we do not knowingly collect, any sensitive personal information from you (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership). Unless we request it, we ask that you not send us, and you not disclose, any sensitive personal information on or through the Services or otherwise to us.

 

5. HOW DOES DRY CULTURE COLLECT YOUR PERSONAL INFORMATION?

We and our service providers collect personal information in a variety of ways, including:

Directly from You

We collect personal information you provide directly to Dry Culture, such as:

• • When you sign up to receive updates, special promotions, campaigns, or newsletters from us by text, email, or postal mail;
  • Respond to a survey;
  • Register an account to access the Services;
  • Contact customer service;
  • Place an order over the phone;
  • Make a purchase online; or
  • RSVP or attend one of our events.

Automatically Through Use of Our Website

We automatically collect certain personal information when you access and use our Services, including:

• • Usage and Equipment Information.As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, for example, details of your visits to our Website, such as traffic data, location, logs, referring/exit pages, date and time of your visit to our Website, error information, clickstream data, and other communication data and the resources that you access and use on the Website, and information about your computer, mobile device, and Internet connection, specifically your IP address, operating system, and browser type. See below for more information about how we collect this information through cookies and other trackers.
  • Location Information. This Website collects real-time information about the location of your device. You can choose whether or not to allow the Website to collect and use real-time information about your device’s location through the device’s privacy settings. If you block the use of location information, some parts of the Website may then be inaccessible or not function properly.
  • The information we collect automatically may include personal information or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to estimate our audience size and usage patterns, store information about your preferences, allowing us to customize our Website according to your individual interests, and to recognize you when you return to our Website. If you would like to learn more about the technologies we use for this automatic data collection and how advertisers use these types of cookies, or to choose not to receive them, please see Section 15 below.

From Other Sources

We receive your personal information from other sources, for example:

• • Publicly available databases;
  • Joint marketing partners, when they share the information with us; and
  • Surveys in which consumers elect to participate.

In circumstances where we receive your personal information from third parties, we will take reasonable steps to ensure that such third parties have represented to us that they have the right to disclose your personal information to us.

 

6. HOW DO WE USE YOUR PERSONAL INFORMATION?

 We and our service providers use personal information for the following purposes:

Providing Products and Services

We use your personal information to provide products and services, such as:

• • To provide the Services’ functionality to you, such as arranging access to your registered account.
  • To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms, customer service or otherwise, for example, when you send us questions, suggestions, compliments, or complaints.
  • To fulfill your orders and/or complete your transactions, verify your information, and provide you receipts and order updates.
  • To send administrative information to you, such as changes to our terms, conditions, and policies.
  • To send you transactional communications about your account and activities on or in connection with the Services. For example, when you create an account, reset your password, or complete a transaction, you will receive an email confirming the details of such activity.

We will engage in these activities to manage our relationship with you and/or to comply with a legal obligation.

Marketing Products and Services

We use personal information for marketing and promotional purposes, such as to send you marketing-related emails, text messages, or postal mail, with information about our services, new products, campaigns, and other news about our company.

We will engage in this activity with your consent. If you consent to receiving marketing-related communications and/or materials from us, you will have the opportunity to opt-out (or unsubscribe) of the use of your personal information for marketing purposes. See Section 10 “WHAT ARE YOUR RIGHTS AND CHOICES AND HOW DO YOU MAKE USE OF THEM?” for more details.

Analytics and Personalization

We use personal information to conduct research and analytics, including:

• • To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Services.
  • To better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
  • To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.

We may provide you with personalized services and will use your personal information to assist us in providing you with such personalized services.

Allowing You to Participate in Sweepstakes, Contests, or Other Promotions

We may offer you the opportunity to participate in a sweepstakes, contest, or other promotion. Some of these promotions have additional rules containing information about how we will use and disclose your personal information. Please read those additional rules before choosing to participate.

Aggregating and/or Anonymizing Personal Information

We may aggregate and/or anonymize personal information so that it will no longer be considered personal information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual.

Accomplishing Our Business Purposes

Dry Culture may use personal information about you for its business purposes, including for:

• • • Data analysis, for example, to improve the efficiency of our Services;
    • Audits, to verify that our internal processes function as intended and to address legal, regulatory, or contractual requirements;
    • Fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
    • Developing new products and services;
    • Enhancing, improving, repairing, maintaining, or modifying our current products and services, as well as undertaking quality and safety assurance measures;
    • Identifying usage trends, for example, understanding which parts of our Services are of most interest to users;
    • Determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; and
    • Operating and expanding our business activities, for example, understanding which parts of our Services are of most interest to our users so we can focus our energies on meeting our users’ interests.

We engage in these activities to manage our relationship with you, to comply with our legal obligations, and to maintain, protect, and develop our operations.

By consenting to the collection and use of your personal information on, through, and in connection with the Services, you allow us to fulfill the purposes for which we collect and use your personal information.

• •  

7. TO WHOM DO WE DISCLOSE YOUR PERSONAL INFORMATION?

We disclose personal information for the purposes described below:

To Our Affiliates

We may share personal information with our corporate affiliates, including our parent company, and subsidiaries. Our affiliates include: Urban Surf, AXFIT Inc, Sketch Art Workshop, Raising Howells.

To Companies Engaged by Dry Culture

We may share your personal information with companies we engage to facilitate Services they provide to us. These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services. These service providers may send you communications on our behalf. For more information on our third-party payment providers see Section 13 below.

To Our Third-Party Marketing Partners

We may share your personal information with our third-party marketing partners for marketing and advertising purposes. However, we do not share any information/data collected from the Short Message Service (SMS) program with third parties for marketing and advertising purposes.

To Third-Party Sponsors of Sweepstakes, Contests, and Similar Promotions

We may share your personal information with third parties that we have partnered with to jointly create and offer a product, service, or joint promotion. We do not share any information/data collected from the SMS program with third-party sponsors of sweepstakes, contests, and similar promotions. Some of these promotions have additional rules containing information about how we will use and disclose your personal information. Please read those additional rules before choosing to participate.

By Using the Services, You May Elect to Disclose Personal Information

On message boards, chat, profile pages, and other services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any information you post or disclose through these services will become public and may be available to other users and the general public. Please be careful with your personal information and make sure that any personal information that you share is material that you are comfortable being publicly viewable since neither you nor we can control what others do with your personal information once you share it publicly.

In Connection with a Sale or Business Transaction

We have a legitimate interest in disclosing or transferring your personal information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

To Protect Us or Others

We also use and disclose your personal information as necessary or appropriate, in particular when we have a legal obligation or legitimate interest to do so:

• • To comply with applicable law and regulations. This may include laws outside your country of residence.
  • To cooperate with public and government authorities, such as:
  • To respond to a request or to provide information we believe is necessary or appropriate.
  • These can include authorities outside your country of residence.
  • To cooperate with law enforcement. For example, when we respond to law enforcement requests and orders or provide information we believe is important.
  • For other legal reasons, such as:
  • To enforce our terms and conditions; and
  • To protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.

 

8. HOW DO WE KEEP YOUR PERSONAL INFORMATION SAFE?

We seek to use reasonable organizational, technical, and administrative measures to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below.

 

9. TO WHAT COUNTRIES WILL YOUR PERSONAL INFORMATION BE TRANSFERRED?

 For the reasons and purposes set forth in this Privacy Notice, personal information may be collected, used, stored, disclosed, and otherwise processed outside of your jurisdiction of residence, including in any country where we have facilities or in which we engage service providers. Specifically, we may disclose your personal information to entities located outside of Canada, including to the following:

• • Our related bodies corporate, located in the United States, Australia, New Zealand, United Kingdom, and European Union; and
  • Our data hosting providers, other IT service providers and/or other third parties, located in Australia, New Zealand, Japan, Philippines, and the United States.

By using the Services you understand and agree that your personal information will be transferred to countries outside of your country of residence, including to the United States, which may have data protection rules that are different from those of your country. You acknowledge and agree that in certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal information.

 

10. WHAT ARE YOUR RIGHTS AND CHOICES AND HOW DO YOU MAKE USE OF THEM?

 Consistent with applicable law, you may exercise any of the choices and rights described in this section. Some rights may vary depending on your country, province, territory, or state of residence. If you are a resident of any country outside of Canada, please visit the Dry Culture Privacy Policies for your respective jurisdictions, for more information on your privacy rights and how to exercise them.

Managing Communication Preferences

We will obtain your consent prior to sending you any marketing-related emails, text messages, or postal mail, unless an exception to obtaining your prior opt-in consent applies under applicable law. You may opt-out or unsubscribe from receiving marketing-related communications from us at any time by using the opt-out mechanism contained in each such communication, or you may contact us in accordance with the “How Can You Contact Dry Culture?” section below. We will try to comply with your request(s) as soon as reasonably practicable, and in any case, within the time period required under applicable law. Please note that if you opt-out of receiving marketing-related communications from us, we may still send you important administrative messages, from which you cannot opt-out. For example, when you create an account, reset your password, or complete a transaction you will receive an email confirming the details of such activity for your records.

Access, Correct or Update Your Personal Information

If you would like to request to access, correct or update your personal information, you may contact us in accordance with the “How Can You Contact Dry Culture?” section below. We will respond to your request consistent with applicable law. Please note that we may ask you to verify your identity and request before taking further action on your request.

• • Access. You may have the right to request access to or copies of the personal information Dry Culture holds about you, including how it is or has been used, and any organizations to which it has been disclosed.
  • Correct or Update. You may have the right to correct or amend any personal information that is shown to be factually inaccurate or incomplete, and when appropriate, transmit the amended information to any parties to whom you may have sent the original information. In your request, please make clear what personal information you would like to have changed. Additionally, you can review and change your personal information by logging into the Services and visiting your “My Account” page. This includes first name, last name, company, address, and phone number when securely logged in.

Your right to access, correct or update your personal information is not absolute. There are circumstances where applicable law or regulatory requirements allow or require us to refuse to provide you with some or all of the personal information that we hold about you. In addition, the personal information may have been destroyed, erased, or made anonymous in accordance with our record retention obligations and practices. In the event we cannot provide you with access to your personal information, we will endeavour to inform you of the reasons why, subject to any legal or regulatory restrictions.

Manage Cookie Preferences and Other Tracking Technologies

Like many websites, Dry Culture uses cookies to analyze visits to our Website and help us improve our Website and Services. Most browsers accept cookies automatically. You may set your browser to reject cookies at any time by selecting “Cookie Settings” in the Privacy & Compliance section of the website footer. However, if you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative (“NAI”) on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its website (www.aboutads.info). We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt-out of receiving targeted ads from members of the NAI on its website.

Withdraw Consent

To the extent that our processing of your personal information is based on your consent, you may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing your consent will not, however, affect the lawfulness of the processing based on your consent before its withdrawal, and will not affect the lawfulness of our continued processing that is based on any other lawful basis for processing your personal information.

 

11. HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

We do not keep your personal information forever. We will keep your personal information for as long as it is reasonably needed to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, enforce our agreements, or as required by applicable law.

 

12. DOES THIS PRIVACY NOTICE APPLY TO THIRD-PARTY SITES? 

No. This Privacy Notice does not apply to information collected by third-party websites that may be accessible through the Services. This Privacy Notice does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM, or any other social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any personal information you disclose to other organizations through or in connection with our Social Media Pages.

 

13. DOES DRY CUYLTURE USE A THIRD-PARTY PAYMENT SERVICE?

We use a third-party payment service to process payments made through the Services. If you wish to make a payment through the Services, your personal information will be collected by such third party and not by us and will be subject to the third party’s privacy notice, rather than this Privacy Notice. We have no control over, and are not responsible for, this third party’s collection, use, and disclosure of your personal information.

 

14. USE OF SERVICES BY MINORS?

The Services are not directed to minors, and we do not knowingly collect personal information of minors. If you believe that we have collected the personal information of a minor, please let us know.

 

15. DO YOU WANT TO LEARN MORE ABOUT COOKIES AND OTHER TRACKING TECHNOLOGIES?

Cookies and Other Trackers

Cookies are text files that are placed on your computer or mobile or handheld device (such as smartphones or tablets) when you visit certain pages on the internet. They are used to “remember” when your computer or device accesses this Site. Cookies are stored in your browser. The cookie will help the Site, or another website, to recognize your device the next time you visit. Most cookies won’t collect information that directly identifies you as a person, and will instead collect more general information such as how visitors arrive at and use our Site. Cookies may, however, be used to create a profile of the visitor’s activities on the Internet.

Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your device’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third-party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Categories of Cookies

Our uses of such technologies fall into the following categories:

• • These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies.

These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Information About Tracking With Google Analytics and Third-Party Cookies
Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of our Websites. Google Analytics uses cookies to help our Websites analyze how users use the site. You can find out more about how Google uses data when you visit our Websites by visiting “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/).
Third-Party Cookies. Some content or applications, including advertisements, on our Websites are served by third parties, including our third-party marketing partners, including advertisers, ad networks and servers, content providers, application providers, and social media sites. With your consent, these third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you access our Websites. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioural) advertising and other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about advertisement or other targeted content, you should content the responsible provider directly.  

 

16. HOW WILL YOU KNOW IF THIS PRIVACY NOTICE IS UPDATED?

 The “LAST UPDATED” legend at the top of this Privacy Notice indicates when this Privacy Notice was last revised. Any changes will become effective when we post the revised Privacy Notice on the Services. We will notify you if the notice changes in any material way by placing a prominent notice on our website.

 

17. WHAT SHOULD YOU DO IF YOU HAVE ANY COMPLAINTS?

If you have any complaints about the way in which your personal information is being processed, would like to challenge our compliance with the fair information principles, or would like further information, please contact Dry Culture using the information provided in Section 18 below.

 

18. HOW CAN YOU CONTACT DRY CULTURE?

If you have any questions, concerns, complaints, or suggestions about this Privacy Notice, or have any requests related to your personal information pursuant to applicable laws, please contact us at:

Dry Culture55 East Pike Creek, Lakeshore, Ontario N8N 3S1519-790-8017thedryculture@gmail.com

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.